Freej grandmothers in the Emirati three-dimensional, computer animated television series are the stars of a new safety video instructions and procedures when boarding a plane.
The show which was premiered on September 24, 2006 during Ramadan on Sama Dubai, keeps returning every year with new and fresh ideas during the fasting month of Ramadan.
The Freej show was produced by Emarati director Mohammed Saeed Harib, who also directed the standalone episodes of fifteen minutes each, telling humorous stories about four old Emirati women living in a slum area in modern day Dubai. The show's main characters are - Um Saeed, Um Saloom, Um Allawi and Um Khammas . Um in Arabic means (mother of), since the majority of women in most Arab countries are known by the name of their eldest male son.
The title of the show, Freej, means in Emarati local language, the neighbourhood or the group of people living on one street. The Freej stars are four women trying to live a peaceful life in the midst of the ever-expanding city around them, where the city’s boom unveils new social issues every day that they would have to tackle in their own simple way. For those four old women, there is no issue too hard to crack with a good cup of coffee at Um Saeed’s house. Not even how to make a safe journey on board one of the thousands of flights in and out of Dubai busy airport that handles 15 million passengers every year.
Based on the fact that the show is about the people of Dubai's slums, so far, Freej animation is only available in Arabic, and it seems un likely to be dubbed into other languages due to the heavy use of the Emirati local dialect, which is integral to the show's humour factor.